Digital marketing, sometimes described as online advertising, can help to grow businesses, whether they operate online or in physical business spaces. Having a website and social media accounts can speed up business growth, but they are not necessary. Below are some ways to improve your business whether you have a website, social media account, or neither.

Website

One of the best things you can do to grow your business when you already have a website is to dowhatever you can to make your website look more professional. There are both free and paid ways to go about this, whether you have a lot of experience with website design or not. If you do not have any experience with website design, there are two basic things you can do. You can either hire someone who has experience in website design or you can use a website template. Many website building sites, like WordPress and Weebly, have templates anyone can use to improve the look of their website. For both sites, there are free and paid templates.

If you do have website designing experience, try to make the font and font color easily readable. Avoid using pictures or links that look sketchy. Also, try to improve your website’s loading speed. Reducing file sizes and the amounts of plugins used can help with this.

Social Media

On social media, you can use digital marketing and advertising both for free and paid. Either way, the posts should generally follow the same formats. Try to include pictures or videos with your posts. Social media users are much more likely to interact with (like and share) a post that has some kind of visual component compared to posts that are text only. Encouraging social media followers to comment on posts, usually by asking a question, is another great way to get organic social media interactions.

Neither

Digital marketing is a bit tricky when you do not have a website or social media account, but it’s not impossible. Try reaching out to other websites, the more locally run, the better. Newspapers that have an online version are a great option. Pay for picture ads for your business. You can use the same tactic for advertising on other websites. Either way, make sure to include a phone number and business location in the advertisement.

No matter how well-versed in the ways of the internet you are, there is always something you can do to get involved with digital marketing. When digital marketing is used correctly, you are sure to see business growth over time!